Moz – MozCon 2025: Tickets Now Available!

There are two kinds of people when conference tickets drop: the “I’ll buy them later” crowd and the
“refreshing the page like it’s a sneaker launch” crowd. If you’re reading this, congratulations you’re
already acting like an SEO who understands urgency (and maybe a little FOMO).

MozCon 2025 is here, it’s different (in a good way), and tickets are officially up for grabs. This year,
MozCon takes the “on the road” approach with two one-day, single-track events: London and New York.
Same MozCon energy, fewer scheduling headaches, and a tighter room of people who actually want to talk
strategy not just collect swag and disappear into the expo hall like a marketing Batman.

What Is MozCon (and Why Do SEOs Treat It Like a Holiday)?

MozCon is one of the most recognizable names in the SEO conference world, hosted by Moz the company
known for helping marketers make sense of search with tools, research, and a long history of community-first
education. For years, MozCon has been the place where SEOs, content strategists, analysts, and digital
leaders gather to compare notes on what’s working, what’s changing, and what everyone is quietly panicking
about (usually “the algorithm,” said in a whisper).

The real draw isn’t just “learning new tactics.” It’s the compression of value: in a short time, you get
concentrated, high-signal insights from practitioners who’ve tested strategies in the wild plus the kind of
networking that doesn’t feel like speed dating with business cards.

What’s New in 2025: MozCon Goes “On the Road”

In 2025, MozCon expands to two one-day events London on August 12, 2025, and New York on November 6, 2025.
This format shift is a smart response to how marketing teams actually travel and learn now: shorter time away,
more focused programming, and an easier case to make for attendance.

Two Cities, Two One-Day Events

• MozCon London (August 12, 2025) Hosted at The Mermaid in London, with a full-day schedule
  designed to pack in strategy without padding.
• MozCon New York (November 6, 2025) Hosted at Convene 360 Madison in Manhattan, with an
  8:00 a.m. to 6:00 p.m. day built for deep learning and real networking.

The single-track format matters more than it sounds. Multi-track conferences can feel like you’re constantly
choosing between “the session you need” and “the session your boss expects you to attend.” Single-track means
the room experiences the same story which makes post-session discussions sharper, and hallway conversations
way more useful.

“Tickets Now Available” Really Means: Don’t Wait Until You ‘Have Time’

MozCon has a history of limited-capacity rooms, and Moz’s 2025 format leans into that intentionally: a smaller
audience with higher-impact conversations. When tickets open, the best pricing and best seat availability tends
to go first especially early bird tiers.

What Ticket Pricing Typically Looks Like

Exact pricing can vary by city and tier, but public conference listings and industry roundups commonly describe
early bird pricing around the “mid-hundreds,” with standard pricing higher once early bird sells out. For London,
early bird pricing has been commonly referenced in the neighborhood of £499 + VAT, with standard
pricing closer to £649 + VAT. For New York, early bird pricing is often cited starting around
$649 in industry roundups, with later tiers increasing from there.

Translation: if you’re planning to attend, buying early isn’t just a money move it’s a “guarantee my spot”
move. And if you’re pitching attendance internally, early purchase gives you a cleaner budget story (and fewer
awkward “so… the price went up yesterday” conversations).

Who Should Attend MozCon 2025?

MozCon isn’t only for “SEO people.” Search touches content, PR, product, analytics, and brand and in 2025, it
also touches AI visibility, reputation signals, and how teams measure success beyond raw clicks. MozCon is a fit if
you’re any of the following:

• In-house SEO or content lead trying to protect growth when search layouts keep changing.
• Agency strategist who needs repeatable frameworks that survive client churn and algorithm churn.
• Digital PR or brand comms building credibility signals that search (and people) actually trust.
• eCommerce marketer fighting for visibility, margin, and conversion not just traffic.
• Marketing leader who needs clarity on what to prioritize and how to measure it.

What You’ll Learn: The 2025 Themes That Actually Matter

If you’ve felt like SEO is turning into a messy overlap of content, UX, PR, and AI-era brand visibility… you’re not
imagining it. The smartest teams are adapting by focusing on durable signals: usefulness, trust, technical soundness,
and measurable business impact.

1) AI-Powered Search Is Rising But Fundamentals Still Decide Winners

AI-driven discovery is changing how people ask questions and choose results, but the “core job” of SEO remains:
make your site the best answer, make it easy to understand, and make it easy to trust. Expect sessions and hallway
debates on what “visibility” means when search includes AI summaries, new SERP layouts, and multi-platform discovery.
The practical angle: stop chasing shiny objects and start building authority you can prove.

2) Measure What Moves the Business (Not What Looks Pretty in a Report)

One of the strongest recurring conference takeaways lately is brutally simple: traffic is not the goal. It’s a
means. MozCon-style talks often push teams to tie SEO work to outcomes like qualified leads, pipeline influence,
revenue, retention, and customer experience. That shift changes your entire strategy:

• Prioritize pages that drive conversions, not just pageviews.
• Track visibility and performance by intent cluster (not just by keyword).
• Use SEO to reduce acquisition cost by improving conversion efficiency.

It’s less “Look, we’re up 12%!” and more “Here’s exactly what changed in the business because of our work.”
That’s the kind of sentence that gets budgets approved.

3) Digital PR and Credibility: The Trust Layer SEO Can’t Fake

As search evolves, credibility becomes a competitive advantage. Strong digital PR isn’t only about backlinks;
it’s about becoming the brand people reference, cite, and choose. Teams that publish original research, expert POV,
and genuinely helpful resources create “earned trust” that outlasts short-term ranking volatility.

A practical example: instead of writing “10 Tips for X” (the internet has enough of those), publish a small
dataset from your own customers or anonymized product insights. Then build a PR plan around it: pitch the story,
distribute it across channels, and link your brand to a real insight that others want to reference.

4) Technical SEO That Supports Humans (and Machines)

Technical SEO still matters not because it’s cool, but because it prevents invisible losses. Clean crawling,
fast performance, accessible structure, and clear internal linking help search engines understand your site and
help people move through it without friction. The best technical work is the kind nobody notices… because nothing
breaks and everything loads quickly.

5) Content Strategy for 2025: Depth, Specificity, and Real Usefulness

“Write better content” is not a strategy. MozCon-style frameworks tend to get more specific:

• Build topic clusters that map to real customer journeys.
• Create pages that answer the question and help the reader take the next step.
• Design content that supports comparison, decision-making, and trust (not just awareness).

If your content plan still starts with “What keywords have volume?” and ends with “Publish 12 blog posts,”
MozCon is the reset button you’re looking for.

Speakers and Sessions: A Taste of the 2025 Lineup Energy

Moz teased a speaker lineup “so far” that signals the conference’s direction: strategy that’s battle-tested and
honest about what’s changing. Highlights mentioned in Moz’s own lineup previews include sessions on winning SEO
budget battles, community-driven organic growth, rethinking “SEO equity,” and challenging vanity metrics.

Examples of Topics You Can Expect

• SEO budget battles: how to justify investment with clear business narratives and measurable outcomes.
• Community and organic growth: building visibility through relationships, trust, and repeat audiences.
• SEO equity: what “value” really compounds over time (and what doesn’t).
• Traffic vs. conversions: why “more clicks” can be the wrong victory condition.

And if you like learning from people who’ve actually implemented things (instead of selling the idea of implementing
things), you’ll appreciate that many MozCon speaker rosters typically include working leaders from agencies, in-house
teams, and specialized roles like PR and content operations.

How to Convince Your Boss (or Finance) Without Sounding Like a Conference Fan Account

A winning internal pitch isn’t “MozCon looks fun.” It’s “MozCon reduces risk and increases performance.” Here’s a
practical way to frame it:

Step 1: Define the Business Problem You’re Solving

• Organic growth slowed or became volatile.
• AI-era search changed click behavior and attribution.
• Content production is high, but conversion is flat.
• Competitors are outranking you on money pages.

Step 2: Attach a Clear Output Plan

Promise specific deliverables within 30 days of returning:

• A revised KPI framework (traffic + conversions + quality signals).
• A prioritized list of technical fixes with impact estimates.
• A content refresh roadmap for high-intent pages.
• A digital PR pilot plan tied to one original data asset.

Step 3: Make the ROI Easy to Imagine

Example math (keep it simple): if one optimization improves conversion rate by even a small amount on a high-traffic,
high-intent page, the value can outweigh the ticket cost quickly. Leadership doesn’t need perfect projections they
need credible logic and a plan to execute.

Pro Tips for Getting Maximum Value From MozCon 2025

Before You Go

• Write down your top 3 questions (e.g., “How do we measure AI-era visibility?”).
• Audit your current SEO dashboards so you recognize what needs fixing.
• Pick 1–2 peers you want to meet (and message them early).

During the Event

• Take notes in “action format”: idea → where it applies → first step → owner.
• Talk to people at breaks. The hallway is the unofficial second stage.
• Collect fewer business cards and more “next steps” (a quick follow-up message beats a pocket full of paper).

After You Get Home

• Run a 45-minute debrief with your team within one week.
• Ship one quick win in 10 days (momentum matters).
• Turn 3 insights into a 30-60-90 day plan you can report on.

Final Thought: MozCon 2025 Is Built for the Moment We’re In

SEO in 2025 is not a calm lake. It’s whitewater. MozCon’s two-city, one-day format is a practical way to stay sharp
without losing a full week to travel. If you want to keep your strategy grounded in what works now and what’s
coming next grabbing tickets early is the simplest move you can make.

Because the only thing more painful than buying tickets late is explaining to your team why you didn’t buy them when
they were available. (Yes, this is a gentle nudge. No, I will not apologize.)

Experiences: What MozCon 2025 Feels Like in Real Life (and Why It Sticks)

Picture the moment you walk in: a room full of marketers who all share the same secret hobby reading SERPs like
they’re tea leaves. You grab coffee, you spot a familiar name badge from someone whose posts you’ve bookmarked, and
suddenly you’re having the kind of conversation that never happens in regular meetings: the honest one. The one
where people admit what’s not working, what they tested, what surprised them, and what they’re changing next.

The single-day, single-track format changes the vibe. Instead of sprinting between rooms, you settle into a shared
experience. You hear the same points as everyone else which means when you turn to the person next to you during a
break, you’re not starting from zero. You’re swapping interpretations. “If we stop reporting on traffic, what do we
report instead?” “How are you proving content value when attribution gets messy?” “Are you seeing digital PR move the
needle, or just get applause?” Those conversations are where strategy becomes real.

You also start noticing how the best talks don’t just tell you what to do they hand you language you can reuse.
That’s underrated. When someone explains how to “win the budget conversation,” you’re not only learning tactics; you’re
learning how to advocate. You leave with phrases that translate SEO into executive logic. You stop sounding like you’re
asking for money “because rankings,” and start sounding like you’re protecting revenue, reducing risk, and building an
owned growth channel. That shift alone can pay for the trip.

Then there’s the subtle magic: the talk you didn’t expect to love becomes the one you implement first. Maybe it’s the
reminder that PR isn’t “extra,” it’s credibility and credibility is what gets you chosen, not just found. Maybe it’s
a framework for auditing pages by conversion impact instead of keyword volume. Or maybe it’s the gut-check that your
reporting is rewarding the wrong behavior. You look at your dashboard and realize, “Wow, we’ve been celebrating numbers
that don’t move the business.” That’s a weirdly freeing moment. Slightly painful, yes but freeing.

The best MozCon experience is what happens after you return. You open your notes and they don’t feel like random
quotes; they feel like a plan. You share a few key insights with your team, and instead of polite nods, you get real
momentum: “Let’s test this.” “Let’s change our KPI model.” “Let’s build one original data asset and pitch it.” You
schedule a debrief, you assign owners, and you ship a quick win within two weeks. That quick win becomes proof that the
conference wasn’t “time away,” it was acceleration.

And here’s the most honest part: MozCon also reminds you you’re not alone. Search can feel isolating you’re fighting
an invisible system with invisible rules that change without warning. Being in a room of people who understand that
struggle (and can laugh about it) is strangely energizing. You go home with tactics, sure. But you also go home with a
clearer sense of direction and a handful of smart humans you can message the next time the SERP does something
unhinged.